Social Media: Segmenting Your Personal and Professional Profiles

Social Media: Segmenting Your Personal and Professional Profiles

Social media has become entrenched in our personal and professional lives.  We use social media to interact with many divergent social groups – friends, family, work, businesses, society at large.  When we post, we form an impression and a record of our interactions.  By the divergent nature of our social groups, not all posts are […]

Retailers Shot Themselves in the Foot on Black Friday

Retailers Shot Themselves in the Foot on Black Friday

Early reports by the National Retail Federation show a Black Friday weekend sale drop of 11% – from $57.9 billion in 2013 to a projected $50.9 billion this year.  Precipitating this overall drop, the total number of Black Friday weekend shoppers decreased by 5.2% and per person spending dropped 6.4% from $407.02 per person last year to $380.95 […]